Latest
16
Oct
IndyCar’s $7M Driver Deals Show Power of Personal Branding
Colton Herta’s $7M contract and 2026 F1 move highlight how personal branding drives IndyCar’s evolving economics. As athletes turn influence into leverage, branded drivers attract bigger deals, higher sponsor value, and reshape motorsport’s transfer market.
5 min read
14
Oct
Porsche’s WEC Exit Sparks $98.7M IMSA Shift After 67% Profit Drop
Porsche’s 67% profit decline and WEC exit mark a major endurance racing pivot. Redirecting $98.7M to IMSA signals a strategic move toward cost-efficient markets as global pressures reshape motorsports economics.
6 min read
09
Oct
Goodyear Extends $25M NASCAR Deal With 64% Fan Recognition
Goodyear’s $25M annual NASCAR sponsorship extends through 2027, marking 71 years of partnership. With 64% fan recognition, the deal highlights how legacy collaborations drive long-term value in motorsports.
7 min read
07
Oct
Ford’s $100M Hypercar Program Targets 2027 WEC Endurance Glory
Ford returns to Le Mans in 2027 with a $100M Hypercar program, partnering with ORECA and Red Bull Powertrains. The move highlights OEMs’ growing investment in endurance racing as competition heats up in FIA WEC.
7 min read
02
Oct
IMSA's Porsche Carrera Cup: How Amateurs Fuel Growth
Amateur racers now make up over half the Porsche Carrera Cup North America grid, proving how tiered class structures are reshaping revenue and redefining IMSA’s entry-level motorsports model.
7 min read
30
Sep
Crypto Fuels 26% of F1 Sponsorship Deals in 2025
Crypto sponsors now make up over a quarter of new Formula 1 deals in 2025, injecting capital and blockchain tech that are redefining motorsports economics and fan engagement.
8 min read
25
Sep
Liberty Media’s $4.5B MotoGP Takeover Puts $400M U.S. Market in Play by 2027
Liberty Media’s €4.2B MotoGP acquisition signals a shift in U.S. motorsports economics. With 2B annual fan impressions and a $400M revenue target by 2027, MotoGP is set to follow Formula 1’s rapid expansion under Liberty’s strategy.
5 min read
23
Sep
Porsche’s 963 Dominates IMSA With 5 Straight Wins in 2025, Eyes Unified 2030 Convergence
Porsche’s 963 LMDh swept Daytona through Road America in 2025, securing five consecutive IMSA wins under converged GTP rules. The run underscores Porsche’s push toward unified regulations, with executives targeting a single platform by 2030.
5 min read
18
Sep
Stroll’s $68M Aston Martin Boost: Family vs Corporate
Aston Martin landed $68M from Lawrence Stroll’s Yew Tree Consortium in March 2025, part of a $162M raise. The move boosts family control in Formula 1 funding battles against rising corporate influence.
5 min read
16
Sep
MX-5 Cup’s 50-Point 2025 Thriller Signals High-Potential Boost for IMSA
The 2025 MX-5 Cup championship is separated by just 50 points, with Jeremy Fletcher and Nathan Nicholson locked in a parity-driven duel. This fierce competition showcases the series’ ability to captivate fans and strengthen IMSA’s event appeal.
6 min read